Jeremiah Macasero's profile

FORWARD & BEYOND TARLAC

FORWARD & BEYOND TARLAC
PROJECT DESCRIPTION

Objective: To communicate the province interesting spots for adventure and travel. 

Brief: The landlocked province has 3,053km land area (1% of the country) making every traveler traverse its municipalities before you get to the northern part of the country which is the usually travel destination for beach, surf, and cooler climate. To remove the notion of a “transit province” we created this adventure book and listed all places of interest and its rich historical culture. We divided these into separate categories: Architectural Adventure, Eco-Adventure, Sport Adventure, Gastro Adventure, Religious Adventure. 

Challenges: We have 45-60 days in our production calendar to get all data of the sites to feature and updated photo. Ranging from historical sites down to specialty food items in the market across all 17 municipalities. The weather was not on our side, there were 2 super typhoon forecasts. Careful planning and contingencies were made. 



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FORWARD & BEYOND TARLAC
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FORWARD & BEYOND TARLAC

ART DIRECTION | DESIGN | IMAGING

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